Dream Festival: From Imagination to Strategy A blog conversation between Gabriëlle Lopes and Anneke Keller
February 9, 2026
Do you know them — those meetings that feel a bit off?
Numbers, numbers, some operational points, and then even more numbers.
The right priorities are set, sure, but you quickly think: everything seems correct, and yet we’re not making any real progress.
We need more ambition; we need to do things differently instead of continuing down the same path everyone is already following.
We need to dream!
Numbers, numbers, some operational points, and then even more numbers.
The right priorities are set, sure, but you quickly think: everything seems correct, and yet we’re not making any real progress.
We need more ambition; we need to do things differently instead of continuing down the same path everyone is already following.
We need to dream!
Numbers tell us what has happened; dreams give direction to what can emerge.
Where dashboards and agile processes often optimize within what already exists, a well‑formulated dream raises the bar much higher.
What is that ultimate dream — perhaps bigger than we believe we can achieve?
And what is the first step we dare to take tomorrow?
That’s how we shift from reporting to growing, from controlling to moving forward.
Thinking without limits opens up new insights.
By temporarily letting go of constraints, you start to see opportunities and combinations that were previously invisible.
Read the full interview with Anneke Keller and Gabrielle Lopes from Dutch IT Leaders (in Dutch).
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